Nicole Goucher brings a dynamic blend of operational insight, global brand expertise, and entrepreneurial drive to her role as Marketing & Communications Director for A Step Ahead. Her career began at Target, where she gained a deep understanding of customer experience and team leadership in store operations. She later moved to the corporate side with ALDI, leading marketing initiatives both in the United States and at the company’s international headquarters in Germany. There, she honed her skills in product launches, brand positioning, and consumer engagement across diverse markets.

Nicole went on to acquire and grow a successful marketing agency, guiding clients across industries in developing and executing campaigns that drove measurable growth. Over the years, she has launched new products, built brand identities from the ground up, and crafted strategies that connected deeply with target audiences.

She was drawn to A Step Ahead by its mission to help people proactively manage their mental health. For Nicole, it’s more than marketing — it’s about empowering individuals to take charge of their well-being and providing the tools they need to thrive.

Outside of work, Nicole is a proud mom and wife who is passionate about supporting others, whether in her personal circles or in the communities she serves.